UA Manager (TikTok/Snapchat)

About us

Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have recently achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond. Our determined team comprises over 250 individuals who bring diversity, creativity, innovation, and relentless drive to the company. Gismart unites professionals from diverse backgrounds in entertainment, music, and tech, allowing us to play to each other’s strengths and succeed as a team.

Our mission:
Become a stepping stone on our customers’ journeys of self-improvement.

Our values:

• Growth: The essence of life is curiosity, so we never stop learning, discovering, and growing both as individuals and as a company.
• Impact: Be a force for good and pay it forward.
• Trust: Trust is earned when actions meet words.
• Honesty: Have the courage to face the truth.
• Balance: The formula is unique for everyone but essential for a fulfilling life.

If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you. We provide exciting career opportunities, a supportive workplace culture, and the chance to contribute to a team that is making a tangible impact.

Responsibilities

• Create, optimize and scale advertising campaigns to maximize profit (TikTok, Snapchat)
• Work with Web and Mobile (SKAN) traffic
• Analyze and optimize the performance of advertising campaigns using various tools including Tableau, Appsflyer, Excel, etc.
• Work in close collaboration with PO/PM/CP to achieve our goals
• Monitor user behavior and LTV and derive insights from user data, provide regular reporting on results, share these insights with creative producers and product marketing managers
• Track trends on the platforms and suggest ideas for implementation in creative strategy
• Work closely with product marketing team to hypothesize new web funnels, monetization testing, localization, etc.
• Manage strategic relationships with paid source client managers to drive maximum results on the platforms
• Stay abreast of the latest UA strategies and technologies and provide suggestions to improve solutions

Requirements

• Paid acquisition experience: Meta — from 1 year, TikTok — from 6 months, Snapchat — minimal experience
• Web and Mobile (SKAN) expertise
• Managing budgets from $100K monthly
• Subscription model expertise
• Understanding of the key metrics of performance marketing: CPM, CPI, CPA, LTV, ARPU, etc.
• Expertise in analyzing massive amounts of data and making the right decisions based on it
• Strong analytical skills with the ability to interpret data and make right decisions
• Understanding of web funnel stages and ability to analyze their metrics
• Multitasking
• Bachelor’s degree in marketing, business or related field

Will be a plus

• Experience in the wellness, health & fitness industries
• Certificates or other proof of successful training on Meta, TikTok, Snapchat platforms

Employee Benefits

• Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs.
• Relocation Program: Gismart offers a relocation package to Poland as well as legalization and accounting support to all employees.
• Сoworking Compensation: We provide 50% compensation for coworking spaces worldwide to make sure that everyone has a comfortable and inspiring workspace.
• Flexible Public Holidays Policy: Gismart provides its employees with 6 fixed public holidays per year and gives you the freedom to choose 5 additional holidays to your liking.
• 100% Sick Leave Compensation
• Mental and Physical Health: To help you stay happy and healthy, Gismart will cover your medical insurance, 75% of your sports activities, and 70% of your therapy costs.
• Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools.
• Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses. We’ll also pay for 80% of corporate English courses.
• Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart.
• Corporate Events: We are remote-first, but we love meeting up in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs.